Join today

We created this free course for professionals interested in learning about Gamification who don't have the time to scour the internet in search for the best learning content. Yu-kai Chou and Jun Loayza have put together a comprehensive Gamification introductory course that will take your from noob to Gamification Explorer in just 14-days. 

Join the Explorers
8 Core Drives
Gamification Explorers
“Yu-kai is at the cutting edge of the field of behavior design.”
Nir Eyal, Best-selling author, Hooked
“I’ve been following Yu-kai’s work on gamification for years. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work.”
Susie Wee, VP and CTO at Cisco
“Our projects have a much better direction, we have found new ways to monitor the projects as well as monetize them....the CEO is itching to get on the next course as well. Thank you Yu-kai Chou.”
Ryan Julyan, Workshop attendee


“Yu-kai’s Insights were instrumental in supercharging bookings per user by 206%. I would recommend any business to work with Yu-kai and learn his Octalysis Framework.”
Andrew Landis, CEO of Lucky Diem

Chou Force ©copyright 2016. All rights reserved.


All human motivations are derived from the 8 Core Drives. Learn how to utilize the 8 Core Drives to make a positive impact on your work, school, project, or personal life.

Each week day, you'll receive 1 email in your inbox that breaks down the fundamentals of Gamification. Each email is actionable with detailed next steps to further your learning.

Join our vibrant group of thousands of Gamification Explorers who are passionate about implementing Gamification. Find a mentor who will help you on your Gamification journey.

Why join the 14-day Gamification Course?

Enter your email below to begin the 14-day Gamification Course. This course is completely free. We respect your privacy.

Join the thousands of Gamification Explorers

The 14-day Gamification Course

Join the free course that thousands of people have used as their first step to Gamification mastery.

Learn about human-focused design, the 8 Core Drives of human motivation, and how to utilize the power of Gamification to improve your life at work and at home.

Fix the following errors: